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In this powerful episode of the Next Level Income Show, I had the pleasure of sitting down with George Rivera, a serial entrepreneur and the author of Buy Back Time Formula. George’s story isn’t just about business success — it’s about reclaiming your life from the grind of constant hustle.
Like so many founders, George found himself stuck in a high-growth business that was costing him time, energy, and precious moments with his family. After building multiple 7- and 8-figure companies, he realized that money wasn’t the real measure of success — time freedom was.
“Most entrepreneurs think success means doing everything themselves — but real success is building a business that thrives without you.” – George Rivera
George opens up about a deeply personal moment with his late father that changed everything: a reminder not to miss his own son’s games — the same way his father once missed his. That was the spark that led him to develop the Buy Back Time Formula, a framework for entrepreneurs to:
✅ Reclaim 10–20 hours per week
✅ Raise profit margins
✅ Build teams that own outcomes
✅ Create systems that work without constant oversight
✅ Pass the “2-Week Vacation Test”
This isn’t about working less just to do nothing — it’s about working smarter, so you can be fully present for the people and experiences that matter most.
📘 Want the Book + Free Bonus?
🎁 George is giving our listeners a special gift:
➡️ Claim a FREE copy of Buy Back Time Formula (just cover shipping) and get the Freedom Audit Checklist as a bonus:
👉 https://buybacktimeformula.com/ytbook
💻 Prefer digital? No problem — you can also request a free digital version if that’s your style.
🎥 Don’t Miss Leo Interviews!
George’s mission isn’t just about fixing his own life — it’s about raising the next generation. His 10-year-old son Leo has launched his very own YouTube interview series where he asks entrepreneurs BIG questions with a fresh perspective.
👉 Watch at @leointerviews on YouTube!
🔗 Useful Links:
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George’s Website & Book: https://buybacktimeformula.com
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Book Giveaway + Freedom Audit: https://buybacktimeformula.com/ytbook
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Leo’s YouTube Channel: @leointerviews
Whether you’re stuck in the hustle or just want to optimize your systems and get your time back, this episode is for you. Start buying back your time — and start living again.
🎙️ Listen now on the Next Level Income Show and take the first step toward freedom.
Listen To The Podcast Here:
I hope you found this episode valuable. Check out https://chris-larsen.mykajabi.com/coachingprogram to learn more about our coaching program and read some testimonials from our previous students. You can also book a call with us to learn more and find out if this program is good fit for you.
I have one more thing to give you. Visit our website to get a free copy of my book, audiobook, and much more. I’ll send you a copy of my book and cover all the shipping costs as a thank you for listening to the show. Also, please like, share, and take 90 seconds to give us a rating on Apple Podcasts.
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Christopher Larsen is the founder and Managing Partner of Next-Level Income. Since “retiring” after 18 years in the medical device industry he dedicates his time to helping others become financially independent through education and investment opportunities. Chris has been investing in and managing real estate for over 20 years.
While completing his degree in Biomechanical Engineering and M.B.A. in Finance at Virginia Tech, he bought his first single-family rental at age 21. Chris expanded into development, private-lending, buying distressed debt as well as commercial office, and ultimately syndicating multifamily properties. He began syndicating deals in 2016 and has been actively involved in over $500M of real estate acquisitions.
In addition to real estate, Chris has invested in equities, oil & gas, and small business lending, as well as being active in Venture South, one of the nation’s Top 10 Angel Investing groups. Chris lives with his wife and two boys (and Viszla, Lucy!) in Asheville, NC where he loves spending time with them in the outdoors and enjoying the food and culture that the region has to offer.
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