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What if scaling your business was less about hustle and more about hiring the right humans—and you could figure that out in just seven minutes?
In Episode 280 of the Next Level Income podcast, host Chris Larsen sits down with Matt White, a Culture Index consultant and expert in human analytics, to explore how business leaders can unlock the full potential of their teams. What starts as a conversation about a simple 7-minute survey quickly evolves into a deep dive on psychometrics, communication, and strategic team building that can dramatically impact a company’s top and bottom line.
Matt White brings a unique background to the table. After years in ministry, he transitioned into the business world with zero formal experience, joining a fast-growing fitness startup called Iron Tribe. There, he not only learned how to build and scale a business, but also discovered the Culture Index program—a tool that would ultimately become the cornerstone of his consulting work with entrepreneurs and CEOs nationwide.
Chris shares his personal experience taking the Culture Index and being amazed at how accurately Matt could describe his personality and leadership style from the results. This leads into a broader conversation on how psychometrics—specifically, the Culture Index—can be used to align people with roles that match their natural strengths. Matt emphasizes that when leaders understand how their team members are wired, they can assign tasks more effectively, communicate more clearly, and ultimately scale faster and smarter.
A standout moment in the episode is when Matt breaks down the simple but powerful truth: “We hire people for what they know, and fire them for who they are.” Too often, business owners make hiring decisions based on gut feelings or surface-level skills, only to discover months later that the person isn’t a good fit for the role or the company culture. Using data-driven insights from the Culture Index, Matt helps leaders avoid these costly mistakes by identifying the personality traits that align with specific job functions—whether it’s sales, operations, or executive leadership.
The episode also touches on the importance of clear communication. Matt points out a common issue: a gap between how managers rate their employees and how employees see their own performance. That disconnect often stems from unclear expectations or poor communication. He offers a simple framework for leaders to close that gap: “Where are we now? Where are we going? And what’s the next step?” According to Matt, when leaders can answer those questions with their team, performance and engagement improve dramatically.
For entrepreneurs and leaders who are trying to scale their businesses, Matt’s insights offer a clear path forward. By focusing on human analytics and aligning people with their natural strengths, businesses can become more efficient, more profitable, and less reliant on guesswork. Chris and Matt’s conversation is full of practical advice, real-world examples, and even a few laughs as they reflect on their shared experiences and the lessons they’ve learned.
Whether you’re building a new team, struggling with underperformance, or just want to better understand how to get the most out of your people, this episode is a must-listen. The key takeaway? Success starts with knowing your people—and putting them in the right place to thrive.
If you want to take the Culture Index survey or learn more about how to work with Matt, check out the show notes for direct links and resources.
🎯 Ready to unlock the full potential of your team? Take the FREE Culture Index survey and discover how your natural strengths—or those of your team—align with the roles that drive performance and growth. In just 7 minutes, you’ll gain powerful insights into communication styles, decision-making, and leadership potential. Plus, you’ll receive a free personalized review call to break down your results and show you how to use them to scale smarter. Start now 👉 https://go.cultureindex.com/p/X0pbnTzjixYzFWAI3sz
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Christopher Larsen is the founder and Managing Partner of Next-Level Income. Since “retiring” after 18 years in the medical device industry he dedicates his time to helping others become financially independent through education and investment opportunities. Chris has been investing in and managing real estate for over 20 years.
While completing his degree in Biomechanical Engineering and M.B.A. in Finance at Virginia Tech, he bought his first single-family rental at age 21. Chris expanded into development, private-lending, buying distressed debt as well as commercial office, and ultimately syndicating multifamily properties. He began syndicating deals in 2016 and has been actively involved in over $500M of real estate acquisitions.
In addition to real estate, Chris has invested in equities, oil & gas, and small business lending, as well as being active in Venture South, one of the nation’s Top 10 Angel Investing groups. Chris lives with his wife and two boys (and Viszla, Lucy!) in Asheville, NC where he loves spending time with them in the outdoors and enjoying the food and culture that the region has to offer.
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