What Business Are You Really In?

It May Not Be What You Think

Jesse Cole is owner of The Savannah Bananas baseball team and founder of Fans First Entertainment. If you haven’t heard of The Savannah Bananas, you’re in for a treat. Through Jesse’s leadership they’ve developed a business so creative that the first thought that comes to mind is, “You can’t make this stuff up.”

Prior to Jesse bringing Bananas baseball to Historic Grayson Stadium in Savannah, Georgia, average attendance for Savannah baseball was around 250 fans per game. With his fresh new approach, Jesse took that to over 4,000 fans per game, selling out every game for two straight seasons and they now have a waiting list in the thousands for tickets.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the Coastal Plains League Championship in their first year.  Fans First Entertainment has been featured on the INC 5000 list as one of the fastest growing companies in America.

What’s the secret of The Savannah Bananas’ success? Jesse goes in depth on how a relentless focus on the customer experience, a highly selective hiring process, providing your employees with the best environment to succeed, and not being afraid to stand out and be different are keys to making your business remarkable.

Learn More About Jesse And The Savannah Bananas

• The Savannah Bananas website

• Jesse’s website, Find Your Yellow Tux

• Jesse’s book, Find Your Yellow Tux: How to Be Successful by Standing Out

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